Define and reduce customer attrition in the subscription industry
QYMATIX
OCTOBER 4, 2022
Customer attrition can represent a 24 % average in office supplies, 16 % in the insurance industry and 13 % in banking. Customer churn in B2B refers to a proportion of subscribers or contractual customers who change a supplier during a given period. Leaving a vendor, in this case, is not a deliberate decision.
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