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Stakeholder Management: A Must Read Guide

Arpedio

Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business. Consider who has the most influence over the account’s decision-making process.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

One of the big questions on that front is, “What's a shareholder versus a stakeholder?” So, to help you get a better sense of what shareholders and stakeholders are and how they differ, I've put together this handy guide. Table of Contents Shareholder vs. Stakeholder What is a shareholder? Here we go.

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How a Relationship-led Economy Has Transformed Traditional Marketing

SuperOffice

In traditional marketing, a customer’s buying decision can be influenced by the seller’s ability to show up at the right moment or touchpoint. ” In Podium ’s report on online reviews, consumers want to hear about your experience with people before they make a buying decision. Buying decisions are complex.