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The 4 Most Essential Types of Digital Selling Tools

Showpad

When procuring technology for your organization, look for tools that facilitate meaningful collaboration or improve seller behaviors, not just automate processes. . In that spirit, here are our four most essential types of digital tools: 1. Consider a tool that can blast emails to prospects with a single click.

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The Importance of Aligning Marketing and Sales

Strategic Communications

Digital transformation and sales/marketing alignment are inherently people and cultural issues, just as much as content, process, and technology. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy. SET THE TONE AT THE TOP.

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Customer Retention: The Foundation of the Subscription Economy

SmartKarrot

The entire process is customer-centric and starts by procuring the tiniest of the information about your customers. The digital transformation has made it easier to establish a substantial bond with them. . How can you keep your customers happy, sustain loyalty, and meet their demands? .

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Even add a "schedule a meeting" button. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. Sales organizations will have to be sure their people, processes, and technology are all working together to meet their sales goals.