Red Star Kim

OCTOBER 20, 2023

At the October PM Forum writing workshop we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored writing from professional services firms and looked at how to improve our firms’ written content.

Media 130

Media Communication Marketing Digitalization 130

Customer Think

OCTOBER 20, 2023

Online reputation management is an integral strand in most business marketing plans, particularly post-pandemic. A key motivator for many consumers is the effect positive reviews can have on their interest in a brand.

Management 59

Management Marketing 59

Insightly

OCTOBER 20, 2023

Customer Relationship Management or CRM trends are a leading indicator of overall trends in SaaS. Why? Because, according to BigCommerce.com and many other historical accounts, CRM is commonly thought of as the first SaaS application that was ever available. Therefore, a quick look back in history shows that features and data sets available in CRM quickly permeate other areas of SaaS.

CRM 52

CRM Customer Experience Software Software 52

ACT

OCTOBER 20, 2023

If you’re like most organizations, you probably manage your business with a unique mix of data, processes, and systems. For many small businesses, that usually means you’re updating and tracking a lot of spreadsheets and reports from multiple applications. While spreadsheets might feel like a cost-effective option, what you save in price is usually lost in terms of efficiency, data accuracy, and the inability to gain comprehensive insights from your data.

Insurance 52

Insurance Software Software Financial Services 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Insightly

OCTOBER 20, 2023

Customer Relationship Management or CRM trends are a leading indicator of overall trends in SaaS. Why? Because, according to BigCommerce.com and many other historical accounts, CRM is commonly thought of as the first SaaS application that was ever available. Therefore, a quick look back in history shows that features and data sets available in CRM quickly permeate other areas of SaaS.

CRM 52

CRM Customer Experience Software Software 52

Zendesk

OCTOBER 20, 2023

The right customer service plan is like the Infinity Gauntlet in the Marvel Universe. The Infinity Gauntlet is more than just a glove—it is the essential object designed to hold and harness the unlimited power of the six Infinity Stones. Similarly, a customer service plan captures and displays the crucial elements of customer service in a living document.

B2C 52

B2C Customer Experience B2B Software 52

Arpedio

OCTOBER 20, 2023

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships. One invaluable tool that has gained prominence in the realm of account management is the stakeholder matrix.

Stakeholders 52

Stakeholders Account Management Client Relationships Decision-making 52

Strategic Planning and Management Insights

OCTOBER 20, 2023

Thomas Curran, the author of The Perfection Trap, dives into the dangers of obsessively going after perfection and how we can escape that trap.

59

59

Customer Think

OCTOBER 20, 2023

After a tough and uncertain few years, 64% of CX leaders anticipate bigger budgets in 2024, and 59% say they plan to spend more on technology. Whether your budget is expanding next year or not, customer expectations for convenience, personalization, and digital payment options continue to rise.

Digitalization 59

Digitalization Customer Experience 59

ClearPoint Strategy

OCTOBER 20, 2023

Whether you're a seasoned strategist or new to the field, start planning for success

52

52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Help Scout

OCTOBER 20, 2023

How Help Scout leaders’ first jobs shaped a commitment to building a customer-centric company Read the full article

45

45

ClearPoint Strategy

OCTOBER 20, 2023

Chances are, you’re wasting time with your current KPI data gathering techniques.

Software 52

Software Software 52

Zendesk

OCTOBER 20, 2023

Your business is only as successful as your customers are. Yes, you read that right. When you make sure customers have what they need to succeed, you also win as a business. Customer success is comprised of four main pillars: building strong customer relationships, putting the customer first, providing value at every opportunity, and acting as the voice of the customer.

Customer Success 52

Customer Success Onboarding Software Software 52