Customer Think
JUNE 6, 2023
Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.
The Center for Sales Strategy
JUNE 6, 2023
As we continue to navigate 2023, it becomes crucial for sales professionals and organizations to stay ahead of the curve by embracing emerging trends that can enhance their sales strategies and drive sustainable growth. In this article, we explore five key trends that are revolutionizing the B2B sales landscape, providing valuable insights and practical tips to help you navigate and thrive in this competitive environment.
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Customer Think
JUNE 6, 2023
In the fast-paced digital era, traditional software development is being disrupted by a groundbreaking phenomenon: no-code solutions. With benefits that range from accelerated development cycles to cost-effective resource allocation, the no-code movement is revolutionizing industries across the globe. Some of the benefits are: Shorter development cycles.
Strategic Planning and Management Insights
JUNE 6, 2023
Have you ever needed to secure buy-in from a board member or a potential employee in order to have them join your team or gain their support for a project? How did you handle the situation, and what insights did you gain from it? In this interview, we have the privilege of talking to Alastair Wood , Vice-President & General Counsel at Rhino , a New York-based real estate startup that aims to bring greater financial freedom to renters everywhere.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JUNE 6, 2023
Knowing your customers has always been a gold standard for eCommerce marketers. But truly understanding your customers can mean several things. From understanding habits, to building effective relationships and personalising communication across channels – effectively engaging customers is ultimately the metric by which all marketers are measured.
RAIN Group
JUNE 6, 2023
I received a call the other day from someone selling website tracking software. We already use a marketing automation tool like this. I mentioned it to the seller, who went on a rant about how he visited our website, recognized the tool we use, and how we weren't doing it right. I didn’t know this guy. He knew nothing about our marketing and sales process or the types of customers we're trying to reach.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Planview
JUNE 6, 2023
Change is never easy, and that holds particularly true with the tools people are accustomed to using in their day-to-day work. Even if that change is an upgraded all-in-one platform that can eliminate redundancies, integrate multiple tools, and solve persistent pain points. So how can you convince stakeholders to take a leap of faith and commit to switching platforms?
Customer Think
JUNE 6, 2023
It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season.
ClearPoint Strategy
JUNE 6, 2023
Use Porter's Five Forces and ClearPoint software to gain a competitive advantage.
Customer Think
JUNE 6, 2023
(This month's Research Round-Up discusses three recent studies that focus on the effectiveness of purpose marketing, the importance potential buyers really place on brand purpose, and the attitudes of consumers and business executives about corporate E.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ReviewTrackers
JUNE 6, 2023
Hospitality review management is a crucial strategy for brands looking to build a positive reputation and attract new customers.
Customer Think
JUNE 6, 2023
Organizations don’t think enough about the context in which a customer enters the experience. Most believe that every customer is the same. However, understanding the context in which your customer has your experience is critical to your customer strategy. Context is everywhere.
SmartKarrot
JUNE 6, 2023
Automation is the application of technology, programs, robotics, or processes to achieve outcomes with minimal human input. In context on technical platforms, automation can be done in various scenarios. It can be done for data entry, data processing, output, triggers, assignment and much more. Automation may help bring efficiency, reduce errors, help scale, save cost and time.
Customer Think
JUNE 6, 2023
To Begin: The Rationale for In-depth Generation of Stakeholder Personas With today’s preoccupation with ChatGPT, and all things AI/digital and sophisticated text analytics and data mining oriented, the value of proactively generating qualitative employee and customer insight is often overlooked or bypassed.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
QYMATIX
JUNE 6, 2023
What are the challenges faced by wholesalers in Germany from the point of view of their salespeople? The wholesale trade in Germany is a vital sector of the economy, generating billions of euros in revenue per year. According to the Federal Statistical Office, the number of companies in wholesale trade (excluding trade in motor vehicles) in Germany has fallen continuously in recent times, most recently to around 135,000 in 2020.
Customer Think
JUNE 6, 2023
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “We have no moat.” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative A.
SmartKarrot
JUNE 6, 2023
Role: Customer Success Manager Location: Alpharetta, GA, United States (Remote) Organization: Worthix As a Customer Success Manager, you’ll control resources, activities, deadlines, and milestones while managing a client portfolio to make sure Worthix is effectively adopted and providing commercial value to our clients. Understanding and communicating with managers and directors from Fortune 2.000 organisations will help you convey Worthix results and insights to clients.
Customer Think
JUNE 6, 2023
Utilizing the new service, businesses can outsource their entire feedback operations and receive expert advice based on real-time analytics
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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