Sun.Feb 05, 2023

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.”

B2B 257
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Customer Lifetime Value: The Metric that Helps Build Customer Loyalty

Customer Think

With a recession on the horizon, customers are becoming far more selective with their dollars. Reaching the right people, in the right places, with the right message, is now that much more important.

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Everything You Should Know About Customer Profitability Analysis

Customer Think

Customers are the pillars holding the growth and development of your business. Approximately 89% of customers are likely to come back and make another purchase when you offer them a remarkable experience.

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CTO Services: A Catalyst for Product-Based Startup Success in 2023

Customer Think

Source: Pexels The fast-paced and flexible culture of product-based startups is making them the go-to choice for fresh talent entering the workforce. Startups are ever-transforming, with a strong emphasis on digital growth.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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The Customer Experience Management Strategy That Wins, and Helps You Win!

Customer Think

According to Forrester’s US 2022 Customer Experience (CX) Index rankings, “CX quality fell for 19% of brands in 2022—the highest proportion of brands to drop in one year since the survey’s inception.”

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Benefits of CX Blockchain Certification for BPO Vendor Procurement

Customer Think

Procuring the services of an outsourced BPO or contact center vendor can be a time-consuming, labor-intensive process, given the ever-expanding vendor landscape and emerging nearshore and offshore regions.