Vantage Partners

APRIL 12, 2024

Driving revenue and margin growth in the fast-moving IT Services market requires providers to harness the right mix of talent, industry and technical expertise, and intimate client knowledge. Add to that a fine-tuned set of internal processes and expert approaches to negotiation and competitive intelligence. All these factors must come together to deliver value and innovation to clients, which translates to increased loyalty, revenue, and profitability.

Marketing 83

Marketing Negotiation Profitability Innovation 83

Kainexus

APRIL 12, 2024

We are often asked if continuous improvement and operational excellence are the same. They are not, but they are closely related. Continuous improvement involves constantly improving your business processes to reduce waste, cut costs, improve quality, and maximize human potential. It focuses on making each existing process perfect. Operational excellence goes further.

Organization 86

Organization Marketing Management 86

SBI Growth

APRIL 12, 2024

Marketing is an integral part of any successful go-to-market model, yet they are typically the most misunderstood, with many relegating them to the role of cost-center. What roles do they play in a B2B environment, and how can leaders transform marketing into a key revenue driver for their organization?

Marketing 71

Marketing B2B Organization 71

Customer Think

APRIL 12, 2024

Like everyone else in the world right now, I’m finding ways to use AI, the latest greatest shiny object. One of the more impressive types of AI generative tools are those that create sophisticated graphics on demand.

B2B 72

B2B Digitalization Marketing 72

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SBI Growth

APRIL 12, 2024

If you sell for a living, hearing “no” is a part of your career. This is particularly true in prospecting, where prospects offer all types of resistance. However, this resistance typically doesn’t indicate that the prospect is interested in your solution. With these six effective sales prospecting tactics, you can manage common forms of prospecting resistance and book more appointments.

Sales 54

Sales Management Sales Training 54

Customer Think

APRIL 12, 2024

Can a retailer’s loyalty program drive customer loyalty and become a source of revenue? Some retailers and grocers are already leveraging the idea of augmenting a loyalty program with a paid membership, and, by the numbers, they have very good reason for doing so.

Retail 72

Retail Management Digitalization Marketing 72

Customer Think

APRIL 12, 2024

Source: Shutterstock If you’ve ever bought or sold a house, you’re probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it’s what creates a potential buyer’s first impression of the house.

Marketing 69

Marketing Digitalization 69

Customer Think

APRIL 12, 2024

Whether your brand is new to the creator economy or has been at it for some time, here are three rules to help maximize your influencer marketing investments. Influencer marketing plays a key role in the creator economy, accounting for $5.89 billion in marketing spend in the U.S.

Marketing 69

Marketing Digitalization 69

Customer Think

APRIL 12, 2024

In the fast-paced and ever-evolving retail sector, understanding the customer has never been more crucial. The sheer volume of choices available to consumers today, from a quick online search to the aisles of a grocery store, highlights the importance of creating a standout customer experience (CX) right from the first interaction.

Retail 69

Retail Customer Experience Digitalization Marketing 69

Customer Think

APRIL 12, 2024

The world of software development is an intricate tapestry, woven with lines of code and boundless creativity. Yet, within this expansive world, there is an increasingly essential thread – artificial intelligence (AI).

Software 64

Software Software Artificial Intelligence 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

APRIL 12, 2024

In the current competitive market, fostering enduring connections with your clients is extremely crucial. However, building and maintaining strong client relationships is not just a task. It’s an art and a science. It requires dedication, strategy, and consistent effort to ensure longevity and mutual benefit.

Client Relationships 64

Client Relationships Marketing 64

Customer Think

APRIL 12, 2024

In the age of social media marketing and targeted online ads, cold calling might seem like a relic of the past. However, this tried-and-true sales technique remains a valuable tool for businesses looking to generate leads, connect with potential customers, and ultimately drive sales.

Media 59

Media Sales Marketing 59

Customer Think

APRIL 12, 2024

New solution will help companies build products people love and actually need by understanding and meeting their requirements

Meetings 69

Meetings 69

Customer Think

APRIL 12, 2024

The term culture is a loaded term, often associated with misalignments between what an organization professes to be and how it actually operates. So many companies do it so poorly that cynicism can be very strong when it comes to attempts to understand or change things.

Organization 49

Organization Leadership 49

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Meetings