Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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Key Account Management KPIs: The Good, The Bad & The Ugly

Account Manager Tips

Are your key account management KPIs helping or hurting performance? Learn how to develop strategic metrics to improve customer retention, increase revenue, and drive growth.

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The Best 10 Conversational AI for Sales

Hubspot Sales

The right words don’t always come easy. It can even take hours to put an email together. Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

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The Art and Science of Account-Based Marketing

DemandFarm

Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma. In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts.

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How to Manage a Sales Pipeline for an Industrial Company

Nutshell

When you’re running a business, no matter which industry it’s in, the endgame is always sales and revenue. Ultimately, your company’s success is measured by how many sales you drive and how great your return on investment (ROI) is. Given that reality, it’s not surprising that a company’s sales pipeline is one of the most important things it can focus on.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Choose the Right Field Service App for Your Company?

Apptivo

1. What is a Field Service App? 2. What Prompts a Field Service Enterprise to Opt for a Mobile App? 3. What field service management app can do for your business? 4. Guidelines for Selecting the Optimal Field Service App That Benefits You 5. Summary When choosing field service management software , one faces a complex decision-making process due to the unique requirements of each company and the multitude of factors to consider.

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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Account-Based Sales and Account-Based Marketing are the Way of the Future While the conversation covered a broad range of topics, including Nigel’s illustrious career, rising from Actuary to sales leader turned marketing extraordinaire, when it came to the adv

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Key Account Management KPIs: The Good, The Bad & The Ugly

Account Manager Tips

Are your key account management KPIs helping or hurting performance? Learn how to develop strategic metrics to improve customer retention, increase revenue, and drive growth.

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The Complete Guide to Sales Forecasting and Pipeline Management

RAIN Group

Assume you’re a sales manager for a mid-sized enterprise. You’ve just received a call from your chief revenue officer who wants to know how much revenue you expect your team to produce between now and the end of the year. You pull up your spreadsheet and start reviewing the numbers, but the forecast just doesn’t look right. Sales have been consistent, but there are so many variables at play and it’s hard to predict what the future holds.

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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Account-Based Sales and Account-Based Marketing are the Way of the Future While the conversation covered a broad range of topics, including Nigel’s illustrious career, rising from Actuary to sales leader turned marketing extraordinaire, when it came to the adv

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Sales Success Starts with Partnership Mentality

Customer Think

During my career, I have learned that no matter what one is selling, the account executives and sales leaders who win together most often are those who consistently stay in sync. And they do that by maintaining what I call a “partnership mentality.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]

Hubspot Sales

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks.

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Revolutionize The Customer Experience With Sales And Marketing Alignment

Sales Gravy

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. Clare shares expert insights on outbound prospecting, multi-channel engagement, and building a strong sales culture.

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4 Actions Framework

Flevy

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules. Companies strive to surpass their competitors and capture a larger portion of the product or service demand in this environment.

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Remembering Chris Burnham, Answering Questions From His Lean Leadership Podcast

Kainexus

The lean community recently lost a brilliant mind and a warm heart, Chris Burnham. His sudden passing left a significant void that is still hard to come to terms with. Today, we want to pay tribute to Chris and celebrate his life and the profound impact he had on our company and our community. Chris was a kind and insightful lean thinker and a *Lean Leadership Podcast* host, where he shared his passion for lean principles with a broader audience.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

Media 105
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Tailscale’s $113M success with Avery Pennarun

Zendesk

Finding the right customers—especially ones who choose your offerings over an industry favorite—is one of the most important challenges for business-to-business (B2B) startups. Avery Pennarun, CEO and co-founder of VPN serviceTailscale, has first-hand experience with this criticality after launching his first startup, Net Integration Technologies (Nitix) back in 2001.

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The Impact of Leadership on Sales Talent Retention

The Center for Sales Strategy

The role you play as a leader in the retention of your salespeople has a huge impact on your business. The more you develop yourself as a leader, the greater influence you have on keeping the team you built in place. This is important because when your salespeople stay, your organization has the ability to retain customers and maintain a loyal customer base, which leads to your success.

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Shifting from Compliance to Commitment: Leadership Excellence with CEO Mark Parrish

Kainexus

Here is a summary of the webinar presentation by Mark Parrish titled " Building Cultures of Commitment. " In the webinar, Mark gave a 20-minute presentation that was followed by a robust Q&A period for the rest of the hour. View the entire webinar here.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Thrill Investors with Your Chief Customer Officer Leadership Playbook

Customer Think

Everyone believes employee experience (EX) and customer experience (CX) are symbiotic: one affects the other continually. Hmmm. Is this how your CEO has setup the senior leadership team? Does the Chief Customer Officer coordinate employee experience with customer experience? Does your Chief Human Resources Officer coordinate customer experience with employee experience?

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Improving operations through customer-centricity with Wine.com’s Addie Wallace

Zendesk

If you’ve ever stepped into a store with a large selection of wine, it can be a bit overwhelming. Perhaps you have some knowledge about varietals and terroir, even know a few names of prominent vintners; even armed with that knowledge, it’s easy to freeze from indecision. That experience can be just as challenging online, which is why Wine.com places great value on delivering a stellar, personalized customer experience.

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Implementing Sales Performance Measures

The Center for Sales Strategy

Implementing the right sales performance measures is crucial for success. While there is little doubt in the minds of sales leaders that measurement is important to drive results with their salespeople, I often find the focus is too wide or shifts based on any change. In other words, tracking everything doesn’t help you to see what is truly impactful, and improvement in performance only comes when you measure the same performance measures over time.

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Navigating Product Changes in SaaS Support

Help Scout

The constant changes ins SaaS software can create extra work for support teams, and can require an almost sales-like approach. Here's how to succeed through periods of change.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Top 5 Principles of Successful Customer Service Responses

Customer Think

We’ve all experienced frustration at poor customer service at some point, and these experiences more often than not taint our impression of the company that provided it. That’s why prioritizing excellent customer service must be a priority focus of any business that takes its reputation seriously. With platforms like PissedConsumer.

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Finding the Right Starting Point for AI in Sales

SBI Growth

The present state of artificial intelligence (AI) development and the proliferation of use cases for this technology has gotten the whole world talking. Now that the conversation has reached sales, this raises the big question in the minds of every top sales leader: “How should we be thinking about AI? Are there ways we can use this technology to improve sales and sales effectiveness?

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Will Your Job Go The Way Of The Dinosaur?

The Center for Sales Strategy

Regardless of the industry you are in, there is no doubt that you risk seeing your job function become extinct. Think about the travel industry. Twenty years ago, who would have ever thought it was possible to book a business trip that included two different cities, multiple flights, car rentals, hotels, and more, all without the help of the travel agent?!

Media 73
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ClearPoint Strategy: The ROI

ClearPoint Strategy

See what makes ClearPoint a vital cog in any organization's financial machinery.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What Do Horseracing and Sales Growth Have in Common? The Right Mindset

Customer Think

What are your favorite movies? I love inspirational films like Rudy, Apollo 13 and Seabiscuit. They rise to the top because their protagonists fight the odds to succeed—not just through grit, but through courage and confidence in themselves. The same movies also illustrate a fundamental strength of high-performing sales professionals.

Sales 111
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Planning to capture the full potential of your existing customer base

SBI Growth

For many companies, customer marketing remains an untapped driver of growth , yet it is often overlooked in favor of new logo acquisitions. But companies are experiencing higher operating costs in today’s market , with longer sales cycles caused more conservative buying behavior and increased decision scrutiny , which is more apparent when selling to new customers.

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Why Winter Is the Perfect Time for Business Coaching and Shifting Company Culture

The Great Game of Business

You’re reading this in early September when the winter holidays are still around three months away. But if you’re an e-commerce or B2C company, you need to start thinking about the holidays in August at the latest because, if the winter holiday season is the key to your success, planning is everything.

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Should I Use an Industrial-Specific CRM or a General-Purpose One?

Nutshell

You’re probably aware that your business needs a customer relationship management (CRM) platform. It’s an essential tool for gathering, storing, organizing, and analyzing data about your customers, which allows you to reoptimize your marketing and sales efforts to better reach prospects. The question, though, is what kind of CRM you should get. There are plenty of different options, and it can take time to figure out the right one.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.