Sat.Jan 28, 2023 - Fri.Feb 03, 2023

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Is Alliance Management Common Sense?

Peter Simoons

In one of our previous Alliance Masterclasses one of the participants asked me “ Isn’t it all just common sense? ” We had just discussed the management phase of an alliance.

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How to Overcome a Possible Economic Recession with Continuous Improvement

Kainexus

At the outset of 2023, concerns about economic conditions and a possible worsening recession are top of mind for most business leaders.

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From Difficult Conversations to High-Value Dialogue

Vantage Partners

Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.”

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Adapting to a Buyer-First Mentality

The Center for Sales Strategy

Buyer-first mentality is simply defined as it’s a buyer’s world, and sellers are just living in it. In the past, traditional sellers could easily come in and build a case because they were a superstar, had great product knowledge, and were able to support the buyer’s organization.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Strategic Account Manager Training: Begin with the End in Mind and Ask the Right Questions

Strategic Account Management Association

Ask these discovery questions to train and elevate your SAMs to greatness. The post Strategic Account Manager Training: Begin with the End in Mind and Ask the Right Questions appeared first on Strategic Account Management Association.

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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Typically, there can be up to 10 individuals involved in a B2B sale. Called “buying groups”, the reality of these multiple person buying committees points to the growing complexity of B2B selling motions.

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Media Sales Report – Learning & Development with Emily Estey

The Center for Sales Strategy

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report.

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23 Customer Experience Practices You Should Stop in 2023

Customer Think

“Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself. But maybe this is the wrong path! Perhaps your customer experience management is on a misguided trajectory.

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How to Win Big Sales Opportunities with Big Plays

RAIN Group

Too many sellers have similar problems: Bloated pipelines filled with dead wood Lack of clarity on what opportunities to focus on No plan to win their biggest, most important opportunities Losing too often to the competition Sales Opportunity Management

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10 Principles of Cost Transformation

Flevy

Cost Transformation is a reality that every organization has to face, several times, in its period of existence. Proper and enduring Cost Transformation provides an opportunity to reformulate an organization’s complete course.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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How to Know What Type of Salespeople You Have and How to Manage Talents

The Center for Sales Strategy

Do you ever wonder if you could be getting more out of your sales team? What if you could better understand their strengths and weaknesses and coach them to reach their full potential?

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How to Create a Positive Customer Experience on Social Media

Customer Think

By now, we all know that social media marketing is one of the best ways to build rapport with your audience and grow your business. Platforms like YouTube, Instagram, and Twitter have grown rapidly and are not showing signs of slowing down.

Media 116
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Living and Loving With Chronic Lyme Disease

Sales Gravy

On this episode of the Sales Gravy Podcast, we are switching things up to take on a very important topic— Chronic Lyme Disease.

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Latest Podcasts: Building From Within

Force Management

The roadmap for building effective teams begins with the leader. As sales leaders, we can only command the best possible team when we're operating at our own maximum potential.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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Techniques for Combatting Each of the 7 Wastes of Lean

Kainexus

One of the core goals of the Lean improvement methodology is the reduction of any material, effort, or expense that does not ultimately add value to the customer. Practitioners have identified seven distinct types of waste and developed specific techniques to combat them.

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How to tie CX to business success in three simple steps

Customer Think

In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience. Towards the second half of 2022, an increasing number of companies fear a recession an. Blog Customer Experience Performance Metrics

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Are Sales Reps Rushing Back to the Office? [New Data]

Hubspot Sales

Over the past three years, the workforce has seen a massive shift towards remote work — and the sales industry was no exception. Fast forward to today, and many sales professionals are wondering if the workforce is prime for another shift — but this time, back to the office.

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Customer sentiment: What it is and why you need to measure it

Zendesk

Most businesses understand that customer expectations have risen sharply over the past few years, and that when a company fails to meet those demands, the effects on the bottom line can be grievous.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Sales Talent Productivity Risks and Remedies for 2023

SBI Growth

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

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8 New Features of the Recently Launched WordPress 6.1

Customer Think

WordPress 6.1 Misha” was launched on November 1, 2022. This is the third major release in 2022, following WordPress 5.9 Josephine and WordPress 6.0 Arturo. The latest version presents several core modifications, bug fixes, and backport changes. The WordPress 6.1

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Maximize Sales with Minimal Headcount: 3 Strategies to Help Sales Managers in 2023

Sales Readiness Group

Despite the current economic challenges, sales leaders are still expected to increase sales revenue. While this may seem like a formidable challenge, it is possible. Take a back-to-basics approach and focus on the core activities proven to help Sales Managers drive revenue.

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7 Tips to Send Personalized Sales Emails that Convert

Nutshell

Did you know 77% of people choose, recommend, and pay more for brands that offer a personalized experience? That’s because people love an experience tailored to their specific needs and interests. So, if you want to drive more conversions for your business, you need to send personalized sales emails.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Why Networking is Important [+ How to Get it Right]

Hubspot Sales

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs.

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When Customer Personas Meet Customer Data

Customer Think

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers, including their demographics, behaviors, and preferences.

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How Top Sales Teams Are Winning Deals and Growing Accounts in 2023

ProlifIQ

Hitting Revenue Targets in 2023 2023 is here, with most companies starting fiscal years at the turn of the calendar year or February 1st. Perfect timing to get deep into how sales teams can approach hitting revenue numbers in 2023, with teams looking to consolidate technology and save cash.

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5 WordPress CRM Plugins That Can Help You Close More Deals

Nutshell

As you scale your business, you’ll manage more customer data and analyze more buyers’ journeys. Sounds intimidating? Fret not. Customer relationship management (CRM) software can help you close more deals and increase your revenue.

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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

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5 Key Marketing Benefits of a CRM System

ACT

Have you ever noticed how some brands always pitch you the right offers at the right time and price ? That’s one of the benefits of CRM software. The best CRMs help small business owners collect, organise, and manage customer data.

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How to influence customer loyalty with your existing customer data

Customer Think

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to create loyalty.

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Good Morning, Sales: Overcome the Ever-Changing Expectations of the Sales Role

Arpedio

March 23, 2023 - 8:45 - 10:15 AM Overcome the Ever-Changing Expectations of the Sales Role We’re thrilled to invite you to our second session of Good Morning, Sales with guest speaker Dr. Selma Kadić-Maglajlić.

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How To Use Multiple Pipeline in a B2B Sales Organization

Nutshell

Converting leads into clients isn’t always the simplest task. It takes work to find a company in your target audience and gradually transform that company into a lead, and from there into a paying customer. That process is called the buyer’s journey, and it’s facilitated by sales pipelines.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.