The Center for Sales Strategy

AUGUST 23, 2023

Leaders today are facing an ever-increasing number of complex scenarios that demand their attention. In the fast-paced world of business, the conveyor belt of challenges never stops moving, and no two situations are ever the same. But for effective leaders, this is just another day at the office. They possess the ability to quickly assess the situation and give themselves the right instructions for success.

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Leadership Decision-making 104

Help Scout

AUGUST 22, 2023

It’s easy to add a new messaging support channel, but can your business deliver high-quality service through that channel at sufficient scale? Here are some ways in which you can make it happen.

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Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

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Marketing Brainstorming Decision-making Advertising 98

The Center for Sales Strategy

AUGUST 21, 2023

Strong selection is about identifying an individual whose talents, skills, and experiences best align with what leads to excellence in your job role. Much like looking for a round peg to go in a round hole, great hiring begins by examining the open position and considering which candidate is the best match for the company, the team, and the open position.

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Decision-making Leadership Organization 113

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Help Scout

AUGUST 22, 2023

Get answers to your most challenging career or leadership questions in Help Scout's customer service advice column by Mat Patterson.

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Account Management Management Leadership 81

Nutshell

AUGUST 22, 2023

More than ever, the capabilities of artificial intelligence (AI) are a reality instead of the stuff of science fiction novels. From our personal lives to the way we run our companies, AI is becoming more available for a range of applications. Since AI is revolutionizing sales , marketing, and many other aspects of business, it’s no surprise that many CRM providers are also using the technology to enhance customer relationship management.

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Artificial Intelligence CRM Management Decision-making 114

The Center for Sales Strategy

AUGUST 22, 2023

Think back to the last time you were truly moved by a story you heard. Maybe it was a heartwarming tale that tugged on your emotions. It could have been a story about overcoming impossible adversity. Maybe it was even a tragic tale of loss and redemption. Whatever the case may be, stories have a unique power to evoke emotion and connect us with others.

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Profitability Sales Leadership 104

Help Scout

AUGUST 22, 2023

How ChatGPT — or other generative AI tools — can be used to help answer customer service queries and deliver better service. How good is ChatGPT and in what other ways could it be used in customer service situations?

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Hubspot Sales

AUGUST 21, 2023

You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call.

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Value Proposition Decision-making Software Software 98

Flevy

AUGUST 20, 2023

Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how. There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and select the approach needed to win in a market.

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Value Proposition Digital Transformation Profitability Innovation 94

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Force Management

AUGUST 24, 2023

The sales landscape has changed more rapidly in the past few years than ever before. From a worldwide pandemic to emerging technologies and fluctuating economic factors, the way that buyers make a purchase decision has evolved. In some ways, these changes require new sales approaches. More likely, these changes have created a stark disparity in the skills of teams who succeed and those who fall behind.

Decision-making 84

Decision-making Sales Negotiation 84

Help Scout

AUGUST 22, 2023

This guide will walk you through how to get started with Help Scout. You’ll learn all the fundamentals of the platform, from managing your mailbox to creating self-service support with Docs, Beacon, and more.

Management 98

Management 98

Hubspot Sales

AUGUST 21, 2023

It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

The Great Game of Business

AUGUST 21, 2023

Transparency goes a long way for not just your employees but your business as well. Being transparent with your employees is often underestimated, yet it can be a powerful tool for creating a productive and positive work environment.

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Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Kainexus

AUGUST 22, 2023

This blog post is written in remembrance of Chris Burnham. In honor of Chris, donations can be made to St. Jude Children's Research Hospital.

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Help Scout

AUGUST 22, 2023

Your contact us page is the first place customers go for answers on your website. See contact us page examples from top companies for ideas on how to design yours right.

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Hubspot Sales

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open.

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Sales Decision-making Value Proposition Meetings 98

The Great Game of Business

AUGUST 23, 2023

Want to transform your company culture and retain more employees? Lead by example while showcasing your transparency.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Sales Gravy

AUGUST 24, 2023

Mastermind Group Incredible Asks Jeb Blount Their Toughest Sales Questions In this episode of the Sales Gravy Podcast, Mastermind Group Incredible asks Jeb Blount their real-life questions as he provides solutions to overcome their toughest sales challenges. Some of their questions include: standing out in a final round interview process, targeting and selling into larger accounts, losing to a competitor, and ways to contact hard-to-reach stakeholders on LinkedIn.

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Stakeholders Sales Decision-making Small Business 77

Help Scout

AUGUST 22, 2023

Learn what a knowledge base is and discover how to plan, create, and deliver effective help center content to create better customer experiences.

Management 105

Management Customer Experience 105

Hubspot Sales

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.

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Artificial Intelligence Emotional Intelligence Negotiation Sales 76

Help Scout

AUGUST 22, 2023

The terms customer service and customer experience are often confused or used interchangeably. They’re not the same thing, but they are related.

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Customer Experience 105

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Help Scout

AUGUST 22, 2023

In a world where support is often thought of as a cost center, these remarkable customer service stories will remind you of its true potential.

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Help Scout

AUGUST 22, 2023

Help Scout’s Beacon gives your customers access to email and live chat support, help documentation, and proactive messaging—all right where they need it.

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Help Scout

AUGUST 22, 2023

Customer support automation can leave customers feeling underappreciated. Here are 5 ways to automate without degrading service quality.

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Help Scout

AUGUST 22, 2023

GPT-3 has been making news recently, so it’s worth taking a look to understand what it is and how it might help with customer support.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Help Scout

AUGUST 22, 2023

Discover the 12 most useful customer service phrases for improving your support conversations, and learn which 8 common phrases you should avoid.

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Help Scout

AUGUST 22, 2023

The best customer service tips can only come from world-class teams. Here are 16 tips for delighting your customers.

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Help Scout

AUGUST 22, 2023

Here are 7 important trends that will affect your work in customer service and experience for 2023, from supply chain recovery to AI-driven productivity.

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Supply Chain 100

Help Scout

AUGUST 22, 2023

Release Notes is our bimonthly update that highlights recent product improvements we’ve made so you can easily stay up to date on what’s new.

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Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B