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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Research update on the most in-demand soft skills

Red Star Kim

Emotional intelligence: The ability to read and respond to others’ emotions, manage one’s own emotions, and build strong interpersonal relationships will be essential for senior professionals in 2023. Time spent doing a job doesn’t improve a leader’s soft skills; that requires deliberate prioritization.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Emotional intelligence 6. Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!