Facilitation Finance Logistics Procurement 
Brooks Group
APRIL 9, 2024
Finance, operations, and management, oh my! Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. Their choices directly shape the direction of the procurement process and determine which solutions are selected.
Brooks Group
MARCH 28, 2024
Identify contacts in your network who may be able to make introductions and facilitate meetings. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers.
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