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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Some observed that as the pace of change continued relentlessly, we all needed to be constantly updating our knowledge and skills. Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130
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4 tips for creating a customer-centric experience

Insightly

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Modern buying cycles are complex. Gone are the days of exclusively relying on sales to handle every customer interaction.

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4 tips for creating a customer-centric experience

Insightly

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Modern buying cycles are complex. Gone are the days of exclusively relying on sales to handle every customer interaction.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. How BrewDog Utilises Employee Experience (EX) Software in Remote Working Conditions. Like most of the UK’s office workers, BrewDog’s customer service team moved to remote working during the pandemic.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. They may be project-based to support innovation projects. finance, marketing, human resources, technology) as well as leading fee-earners.

Marketing 130