Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Insightly

APRIL 15, 2022

And, since the vendor doesn’t publish its pricing, you’ll get to sit through several more pitch presentations, only to learn that you can’t afford the features you need most. . Do some digging to see if your CRM has a negative value proposition. Your finance team can help.

CRM 98

CRM Onboarding Decision-making Finance 98

SBI

DECEMBER 3, 2014

Just before the Thanksgiving holiday, Scott Santucci of Forrester Research, published an article entitled, “ Is the Sales Enablement Space a Growth Market or a Hype Bubble? ” Scott speaks with 100’s of suppliers a year and, as he tells it, their pitches are woefully similar and few can answer his litmus questions: What problem do you solve?

Investors 54

Investors Suppliers Decision-making Sales 54