Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Insightly

APRIL 15, 2022

And, since the vendor doesn’t publish its pricing, you’ll get to sit through several more pitch presentations, only to learn that you can’t afford the features you need most. . Do some digging to see if your CRM has a negative value proposition. Unavailable or restricted features – It’s not a new story.

CRM 98

CRM Onboarding Decision-making Finance 98

SBI

DECEMBER 3, 2014

Just before the Thanksgiving holiday, Scott Santucci of Forrester Research, published an article entitled, “ Is the Sales Enablement Space a Growth Market or a Hype Bubble? ” Scott speaks with 100’s of suppliers a year and, as he tells it, their pitches are woefully similar and few can answer his litmus questions: What problem do you solve?

Investors 54

Investors Suppliers Sales Decision-making 54

Hubspot Sales

MARCH 2, 2018

If your company isn’t on their list of approved suppliers, however, your prospect probably won’t be interested. Don’t give an elevator pitch, but provide a very quick summary of your value proposition. For example: “We’re a company that sells ad space on behalf of publishers like yourself. We're doing great in X area.”.

Sales 145

Sales e-Learning Value Proposition Suppliers 145

Deep Insight

NOVEMBER 29, 2021

This blog is a shortened version of an article entitled The CX Factor which originally appeared in the October 2021 edition of Modern Lawyer , published by Globe Law and Business. Across many industry sectors and geographies, customers are shifting the ways in which they choose suppliers and service providers. rm’s most senior leaders.

Client Relationships 52

Client Relationships Leadership Decision-making Procurement 52

Account Management Skills

DECEMBER 19, 2022

But equally, I think that there’s a huge opportunity for agencies, now to really partner with their clients and be very important partners for their for their growth and to partner with them, rather than just be maybe this supplier who delivers services like before. This has been really invaluable and I can’t wait to publish it.

Marketing 52

Marketing Account Management Management Onboarding 52