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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Value proposition. Create a differentiated value proposition for key accounts.

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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? Interfaces with other functions such as operations (for capacity planning and supply chain) and finance (for ROI evaluations) are important as well, but we have focused on the critical functions indicated above to address the key questions. 1] Atlee Valentine Pope and Bruce B.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? Interfaces with other functions such as operations (for capacity planning and supply chain) and finance (for ROI evaluations) are important as well, but we have focused on the critical functions indicated above to address the key questions. 1] Atlee Valentine Pope and Bruce B.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Much like a close friendship, marriage, or committed relationship, partners need to share the same values. Unique Value: Each partnership is built-in value. Look at this in terms of value propositions. Some partners are focused on social value. If you do, you are likely to be successful in the long-term.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Business Model Innovation (BMI) : Encourages organizations to rethink their business models through the lens of AI capabilities, exploring new value propositions, revenue streams, and ways of delivering products or services.

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The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Develop relationships across functional areas such as Business, Operations, Procurement, Finance and IT. Understand the value proposition, competitive landscape and operating environment. . vision and values. mission, vision, values and lots more. Create an account management strategy. Product adoption goals.