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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Responding to Market Shifts. By Shahaboddin Wahdatehagh, Sr. Garnering Executive and External Support.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

Here, we would like to summarize the key takeaways from the Symposium. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management.

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

The customer was a regional market leader in software technologies for online payments through a network of affiliates. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management.

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Account Based Marketing interview by Pfizer COE

Cosawi

Account Based Marketing interview by Pfizer COE. In conversation with Dominique Côté from Cosawi Consulting– shining a light on the essential role of marketing in KAM. We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Change involved everyone.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in a Key Account Management context.

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Navigate Your Company to Rapidly Developing Markets

SBI Growth

Hassane’s mission is to establish Cypress as the global supplier of choice for innovative companies in high-growth markets. Joining us for today’s show is Hassane El-Khoury, the CEO of Cypress, the leader of the semiconductor industry. Cypress is leading the industry.