65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Account Segmentation The process of dividing a company’s customer base into groups or segments based on factors such as size, industry, and revenue potential.
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