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Why I Decided to Join the SPARXiQ Team

Mike Kunkle

Excellent, high-value content: Negotiation skills (under-taught in most sales curricula today). Business acumen (grossly under-taught in most sales curricula today). Good writing (former HBO script writers, natural-sounding conversations, utilizing some comedy for attention and “edutainment”).

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Predictive Analytics to Understand Customer Behavior in the B2B Sector

QYMATIX

Predictive analytics is an innovative technology in the B2B sector that calculates data-based predictions about customer behavior. Managers sit together and try to make predictions about upcoming sales, future pricing or appropriate customer loyalty measures. You can read about exactly how the technology works in this article.

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Pricing in B2B: will AI replace salespeople?

QYMATIX

While AI for sales might be overhyped now, it still follows known rules of innovation. There are nowadays popular, specific applications of AI in B2B Sales. Analytics is easy to automatise – predicting a price range. Reading the emotions of your customers and negotiating with them is not. Short answer: no.