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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Update on marketing and business development (M&BD) team structures

Red Star Kim

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles. But this welcome increase in flexible working does present challenges.

Marketing 130
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How to Resize and Retool Your Sales Force

Mike Kunkle

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? Another rep might work in an office and sell virtually, without every leaving HQ.

Sales 130