PandaDoc

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Consider implementing the weights for each factor and calculating the overall final values that make up your ideal customer profile. Step 2: Identify the value proposition. Consider how your product or service can meet their specific needs. In other words, distill down the ICP. Trust and brand awareness.

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Hubspot Sales

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The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

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Hubspot Sales

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The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

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