10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids
Account Manager Tips
JUNE 29, 2021
You'll need to understand the decision-making process, the competitive landscape, develop solutions, pricing, negotiation tactics and lots more. Before you talk to the client, know your anchor price, walk away price and have a negotiation strategy. Shareholders and board/directors value growth, costs, profit and cashflow.
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