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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

However, four common buying influences in manufacturing include: Procurement: Also called Purchasing in some organizations, these buying influences are primarily concerned with price. To address these concerns, your sellers can focus on how your reliable supply chain and superior product quality reduces downtime and total cost of ownership.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

Important enterprise sales terminology that every B2B SaaS company should be aware of. Your new sales environment will only stabilize if specific conceptual pillars are provided. Some sales concepts can show founders are equally clueless, just as catchphrases show a salesperson knows nothing about business or engineering.