Procurement Sales Sales Environment Value Proposition 
Revenue Storm
MARCH 14, 2023
In a complex B2B sales cycle, there is rarely one decision maker. Your strategy should always consider the fact that decisions will be made by a blend of many agendas, priorities, and relationships. .” – Unless you are in a totally transactional sale, this is rarely ever true. 5: “The procurement process will be easy.” – It never is!
Miller Heiman Group
JULY 30, 2019
To succeed in modern manufacturing sales, sellers must identify each of these buying influences and tailor their messaging to address their specific needs and wants. This statistic is reflected in sellers’ performance, as the World-Class Sales Practices Report revealed only 56.9% Four Key Buying Influences in Manufacturing Sales.
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