Account Manager Tips

JUNE 29, 2021

Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Who are your stakeholders, and what floats their value boat? Shareholders and board/directors value growth, costs, profit and cashflow. Improve communication.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Brooks Group

MARCH 28, 2024

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Purchase decisions often involve multiple stakeholders and a longer sales cycle. When engaging with the C-suite, use a value-based approach.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Insightly

NOVEMBER 1, 2022

Value proposition development: Now you’ve gathered as much data as possible about your customers and aligned all stakeholders, you can establish and create value propositions for each segment. Involve every stakeholder, from marketing through to sales, support and operations. Multichannel Integration. Performance Assessment.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52