A CSM’s Guide to Customer Success Stories
SmartKarrot
JANUARY 10, 2022
Ever since the art of selling turned on its head and headed the digital way, storytelling is considered a powerful tool in the salesperson’s kitty. Why is storytelling important for CSMs? But in this world of marketing overkill, the customers are fed up with sales spiels. How to make a great storyteller out of a good CSM?
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