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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Why is value-based selling so important?

Mercuri International

Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. Valuation: measuring and managing the value of companies. (3.