How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented
Agile CRM
MARCH 11, 2021
CRM failure is costly, disruptive, and can result in shareholder losses, lost market share, lawsuits, negative brand perception, budget overruns, upset customers, and high post-implementation running costs. In 2001, British Airways adopted a CRM called Ocean wave, which was based on Oracle. Customer retention through rewards.
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