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Why NPS is Still The Top Dog

Customer Think

The Net Promotor Score (NPS) metric first took the marketing world by storm in 2001. It’s now 2021, and things have changed over the past year, let alone the past two decades. So how much value does the NPS metric still hold after all this time? Think of NPS like gravity, and just as apples […].

Marketing 117
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It’s all about context stupid! Why most businesses fail to take this into account

Customer Think

When I started working in Customer Experience in 2001, people hadn’t thought about […] However, understanding the context in which your customer has your experience is critical to your customer strategy. Context is everywhere.

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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. This book review was published in Magazine – PM Forum way back in 2008. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

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How to use the marketing flywheel method to supercharge your business

Nutshell

No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. We’re talking about the blog posts, ebooks, case studies, webinars, and email sequences already in your company’s archives. It’s what we do. You simply have to repurpose them.

Marketing 119
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Change Management – Heads, Hearts and Hands

Red Star Kim

Related change management articles 20 insights on change management processes and communication (kimtasso.com) November 2022 change management (kimtasso.com) August 2022 – Change management standards Nine Change Management insights (May 2022) (kimtasso.com) May 2022 Classic management book reviews – The McKinsey way, Good to great (kimtasso.com) Includes (..)

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Ensuring and Growing Your COVID Renewal

Revegy

By our reckoning, nearly 40 percent of leading US industrial companies toppled from the first quartile in their sectors during the 2001 recession, and a third of leading US banks met the same fate,” says McKinsey & Company in Preparing for the next downturn. “At Step 1 – Ensure Your Renewal.

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5 Tips Sales Leaders Can Learn From The US Air Force

Brooks Group

As a result, the Air Force Reserve hasn’t missed their recruiting goal since implementing The Brooks Group’s IMPACT Selling System in 2001. “What” they had to do changed, but “how” they did it — their process — remained the same. The Air National Guard followed suit, and hasn’t missed their recruitment goal since adopting IMPACT in 2007.

Sales 87