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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Three Reasons Branding Principles are Crucial to Customer Acquisition. The following are three reasons branding is crucial to customer acquisition: 1. The more tangible metrics of Lead Generation are winning the day.

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How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

There are three phases of CRM success; Acquisition of new customers through contact, direct marketing, and sales prospecting. In 2001, British Airways adopted a CRM called Ocean wave, which was based on Oracle. The post How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented appeared first on Agile CRM Blog.

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An agency leader’s guide to account management, with David C Baker

Account Management Skills

And now I only help them with how to make better business decisions around their positioning, around staffing, merger, acquisition, succession stuff. And so, something that I read on one of your blogs, you said that you suggest agencies ask their clients to take a personality test, which I think is absolute genius idea. Thank you.