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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

SEPTEMBER 28, 2022

I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts.

Co-Creation 52
Co-Creation Marketing Management Suppliers 52
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Top 30 SaaS Companies in the US

SmartKarrot

FEBRUARY 4, 2022

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. Upon meeting their criteria, Boastcapital’s algorithm tracks and manages the businesses’ expenditure on R&D projects. Founded in: 2017.

Cybersecurity 10
Cybersecurity Software Software Digitalization 10
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