Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. A brand is a promise that it will deliver a set of attributes.

Management 130

Management Co-Creation Publishing Leadership 130

Luminas Strategy

JULY 27, 2023

In 2005 and 2006 the U.S. In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” His first meeting with the president of the roofing division, is particularly memorable, she had countless questions. Like boy scouts, they were prepared.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52