Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Vision – What will meeting the need with data look like? Who is invested in project’s results?

Management 130

Management Co-Creation Publishing Leadership 130

Luminas Strategy

JULY 27, 2023

In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” His first meeting with the president of the roofing division, is particularly memorable, she had countless questions. Now, at Owens Corning the customer is at every meeting.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

QYMATIX

OCTOBER 19, 2021

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity. Today, nobody signs a contract without proper research about a potential supplier. Everyone can see and review another company.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98