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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. Value Realization – This is where the rubber meets the road. We’re seeing it first hand.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings.

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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

In the end, if you fail to meet your commitment, you fail to meet your commitment. You don’t have the technology to predict 90 days in advance which deals will be finalized in time. But assigning blame doesn’t really matter, does it? To be sure, a sales leader or SAM manager will have responsibilities beyond revenue.

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Do account managers really know what it takes to run an effective client meeting?

Account Management Skills

Agency owners often tell me their account managers aren’t leading client meetings confidently. You can tune in to this short episode here. Therefore being organised matters. Preparedness matters. Professionalism matters.

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Tips for a Hybrid Video/In-Person Meeting | Sales Strategies

Engage Selling

Since many of you are in sales teams, your teammates could be from either your company, partner company, or supplier company. How do you sell in a hybrid selling environment? And you could very well be that local, on the … Read More »

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week. Pre-existing relationships with competitors that may jeopardise your current status as a supplier.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management is resource-heavy and to deliver a return on investment, the focus must be on clients that meet these requirements: Growth. Invested in the relationship and view you as a strategic supplier.