article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Pass it on. Click to Tweet.

article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Clients who believe in joint success and consider you a strategic supplier. Revenue is a vanity number without profit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Value Centers

Customer Think

Later we tried to make these profit centers. Some companies have tried to convert these into profit centers. This then converts service users into advocates of the company, increasing its sales, and thereby profits. We had call center people meet VPs of a Godrej division. They really need to be value centers.

article thumbnail

Three Counter-intuitive Ideas for 2019 Sales Kickoff Meetings

Corporate Visions

Tis the season for picking sales meeting kickoff themes for sales and marketing organizations around the world. But when it comes to the content for the sales kickoff meeting, don’t settle for a new version of the same checklist you may be using. And I’d be interested in your plans for your 2019 kickoff meetings!

article thumbnail

How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Jenny 08:34. Chris 08:50.

article thumbnail

Navigating Fierce B2B Competition

Luminas Strategy

In fact, the business, marketing and IT decision-makers we’ve surveyed at customer-obsessed B2B organizations estimate a 10% or higher growth in revenue, profits and customer retention, that’s three times than that of their non-customer-obsessed counterparts. Value is realized by the buyer, not gifted by the supplier. B2B

B2B 52
article thumbnail

Internal & External Analysis

OnStrategyHQ

This analysis would look at the organization’s strengths and weaknesses in meeting the needs of your customers or stakeholders As you dive deeper into an internal analysis, you will examine internal factors that give an organization advantages and disadvantages in meeting the needs of its market, customers, partners, and even employees.

Suppliers 105