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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. No follow up The fastest way for a key account manager to lose credibility and trust is not following up. You've had a great meeting with a client where you talked about all sorts of things. Think about it.

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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

And I needed more growth. So then I got again, in a bit of a chance of fate was meeting the MD of Hallam. He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? And we would just be meeting in a coffee shop.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth. Like what you are reading?

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What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert

Account Management Skills

So the biggest thing for us really is staff cost, the gross profits. So what I mean by us different to others is, a lot of the big networks would treat their gross profit differently to how an independent would. Project managers, you’ll know this, this is what you do in your account management, project management stuff.

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