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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Customers, competitors and suppliers Trends. Bad key account managers don't prepare. You can't expect to have satisfied, loyal, and profitable customers when you don't prepare. They decide which suppliers get to stick around for the long term and which they show the door. Key account managers have revenue targets too.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

By addressing three crucial problems—misguided key account selection, overworked key account managers , and resource waste—CSOs can buck this trend. . Chief sales officers (CSOs) frequently increase the resources they devote to their biggest accounts to accelerate key account growth. Like what you are reading?

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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either. Jenny 16:53.

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What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert

Account Management Skills

So the biggest thing for us really is staff cost, the gross profits. So what I mean by us different to others is, a lot of the big networks would treat their gross profit differently to how an independent would. Project managers, you’ll know this, this is what you do in your account management, project management stuff.

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