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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week. Pre-existing relationships with competitors that may jeopardise your current status as a supplier.

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#020 The evolution of a key account manager, with Chris Ortolano

KAMCast

Or are you winging it along the way, relying on personality to build those relationships with key contacts? What role does today’s account manager play then? Think about your last customer meeting: How well did you ‘work the room’ to include all the different personalities that were present in the conversation?

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? So let's find them.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Always have a meeting with your client scheduled for sometime in the future. Even if they ghost you between meetings, you have those placeholders to catch up. They don't need anything As a key account manager, if you've done your job right, there's no reason for them to keep in touch. They're not always available.

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Meeting up?

Brightbridge Consulting

We are supporting the development of various activities through The Association for Key Account Management and Technological University Dublin, supported by Pfizer. We are now engaging with middle Management in our UK engineering client. A face-to-face meeting is planned! The post Meeting up?