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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Value proposition. Sales people won the clients. Undifferentiated.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. You've had a great meeting with a client where you talked about all sorts of things. Do this instead: Send meeting minutes. A meeting minutes template makes notes easier to read. Think about it. For weeks.

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Four Tips to Shorten the B2B Sales Cycle

Sales Outcomes

A six or above indicates you have a better-than-average chance of shaping a value proposition and competing for a deal. The longer you wait to involve others, the more work is involved in getting others on board with your value proposition. Self-assess your prospect or deal on a scale of 1 to 10.

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It’s All About Winning… but for Who?

Revenue Storm

When responding to a known need, maybe through an RFP/RFI process, the project and procurement team charged with selecting a supplier must be convinced. But what about when we are aiming to create new business value for our client? This will get them to meet with us. Present the business value we believe we can deliver.

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Navigating Fierce B2B Competition

Luminas Strategy

Then, because knowledge is power, we help them to gain alignment on the value they deliver. They design strategies that create value for the business and the customer across the entire customer lifecycle. Value is realized by the buyer, not gifted by the supplier. B2B

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.