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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” His first meeting with the president of the roofing division, is particularly memorable, she had countless questions. Now, at Owens Corning the customer is at every meeting.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity. Today, nobody signs a contract without proper research about a potential supplier. Everyone can see and review another company.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. A: “We interviewed the head of global procurement for a telecoms company, and he said, ‘Of our strategic suppliers, the way we select our suppliers is focused on a supplier’s attitude to ESG, CSR, those kinds of issues.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity. Today, nobody signs a contract without proper research about a potential supplier. Everyone can see and review another company.

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June 12 – Customer Success Jobs

SmartKarrot

Role: Customer Success Specialist Location: United States (Remote) Organization: SwiftComply As a Customer Success Specialist, you’ll respond to incoming emails, phone calls, and video requests from more than 400 government agencies and their service suppliers in a courteous, timely, and individualised manner.