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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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B2B Book Club Selection (November 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. During the 2008 financial meltdown, Starbucks was an organisation in deep trouble. 90% of the time they say….