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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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B2B Book Club Selection (November 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. During the 2008 financial meltdown, Starbucks was an organisation in deep trouble. 90% of the time they say….

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The BT Ireland Story

Deep Insight

Back in 2008, BT Ireland knew that it had poor or deteriorating relationships with some corporate and government customers but didn’t have an accurate assessment of the quality of these relationships. BT Ireland is still in the ‘Unique Zone’ but more importantly, the company is in a profitable and extremely stable position.

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How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland

Account Management Skills

This episode is for you if you’re interested in understanding how a project management team and an account management team work together in an internal communications agency. Now Brilliant Ink call their account management team strategists. We were doing project management as best as we could.

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

The ‘haven for programmers’ – GitHub has been providing its services through a SaaS model since 2008. Interestingly, the way they sell their platform adds to their profits. In 7 years, this product has accounted for a valuation of $1.1 SAP has grown two streams of revenue: cloud and software revenue, and services revenue.