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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November. That leadership will have to strike the right balance between short-term profits and long-term sustainable growth.

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IMPACT Over the Years

Brooks Group

During the recession created by the 2008 housing market crash, the CEO of a large cotton cooperative issued an ultimatum to the denim manufacturing division. The company had shown no profit for five consecutive years. Management now had one year to break even, and two years to turn a profit, otherwise the company would be shut down.

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B2B Book Club Selection (November 2022)

Account Manager Tips

In 2008, Jodi Glickman launched Great on the Job, a communications consulting firm whose distinguished client list includes Harvard Business School, Wharton, The Stern School of Business, Merrill Lynch, and Citigroup. If you answered "no" to any of these questions, you need Great on the Job.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. During the 2008 financial meltdown, Starbucks was an organisation in deep trouble. 90% of the time they say….

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Sell Less not More. Create more Value

Customer Think

Of course, companies want to sell more…their definition of value is more sales, more profits (and more waste or unnecessary consumption at the consumer’s end). you accept the role of a company is to make more profit, then larger is better for the company. The world is replete with these examples.

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When To Give Your Work Away, and When to Charge

Strategic Communications

When you’re passionate about a particular not-for-profit and want to provide your services to them as part of your corporate social responsibility (CSR) efforts. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

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Kainos, Revenue Growth & Net Revenue Retention

Deep Insight

Is Net Revenue Retention (NRR) a good predictor of profitable growth? Kainos is a high growth, high profit company precisely because its NRR figures are so strong. Kainos is certainly ‘Best in Class’ and is a role model for any company trying to achieve above-average revenue and profit growth. What drives it? If not, what is?