Strategic Account Management Association

MAY 7, 2021

For example, the UK government committed itself to legally binding targets in its 2008 Climate Change Act and will showcase its efforts at the COP26 UN Climate Change Conference in Glasgow, Scotland, this November. That leadership will have to strike the right balance between short-term profits and long-term sustainable growth.

Supply Chain 878

Supply Chain Investors Suppliers Government 878

Account Management Skills

FEBRUARY 20, 2023

I had watched him go through the 2008 economic recession, and I watched him really get hit quite hard by it. Particularly where big enterprise level clients have procurement departments, and perhaps you had to deal with procurement, where they are now looking for ways that agencies can bring value.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

APRIL 26, 2023

So now I am on the leadership team, and I oversee all of the back of house operational functions, so people operations, technical operations, financial operations, as well as our project management office or PMO. And it kind of felt like something was maybe being taken away, or they weren’t really sure, or the impetus of it.

Account Management 40

Account Management Decision-making Stakeholders Management 40

Deep Insight

DECEMBER 1, 2022

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. The reason? Key Takeaway.

Profitability 52

Profitability Procurement B2B Digital Transformation 52