Hubspot Sales

OCTOBER 17, 2018

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand.

Food and Beverage 107

Food and Beverage Acquisition e-Learning Manufacturing 107

Liston Witherill

MARCH 31, 2021

I have a distant family member who lost millions of dollars in the  Stanford Ponzi scheme back in 2009. Outbound lead gen is when you initiate communication and send it directly to a specific person. Even without an exit in your future, having more control over client acquisition will be better for the business as a whole.

Advertising 52

Advertising Acquisition Publishing Meetings 52

Liston Witherill

MARCH 26, 2021

I have a distant family member who lost millions of dollars in the Stanford Ponzi scheme back in 2009. Outbound lead gen is when you initiate a communication and send it directly to a specific person. Even without an exit in your future, having more control over client acquisition will be better for the business as a whole.

Advertising 52

Advertising Acquisition Publishing Meetings 52

Hubspot Sales

APRIL 18, 2019

Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.

Acquisition 144

Acquisition Value Proposition Business Growth Decision-making 144

Help Scout

APRIL 11, 2019

Absence is a great measure of leadership effectiveness. But in hindsight, it’s exactly what I needed to understand my leadership strengths and weaknesses. Another thing you have to be intentional about in a company with so many owners and decision-makers is closing the loop — communicating key decisions with the rest of the company.

Decision-making 40

Decision-making Facilitation Communication Remote Working 40

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Stakeholders 130