Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. Without targeting there is the risk of “spray and pray” content being sent into the ether.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

SBI Growth

SEPTEMBER 15, 2012

Their accuracy is 95% in 2012. Ask them about our Key Account Management practice. Many Fortune 100 executives have benchmarked finance, information technology, human resources and procurement. My goal is to introduce you to the idea. If you want more, speak with Mike (bio here ), or Aaron (bio here ).

Procurement 117

Procurement Key Account Management Sales Finance 117

Account Management Skills

NOVEMBER 15, 2021

– what point in the agency’s revenue growth does an agency typically employ their first account manager? – and the implications of having a hybrid account manager (someone who plays the combined account manager and project manager role, versus keeping the roles separate).

Finance 52

Finance Account Management Profitability Management 52