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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Participate in more proactive and strategic approaches by anticipating and responding to client needs and market changes become a more proactive Marketing and Business Development Executive (kimtasso.com). Sometimes this is because of the constraints fee-earners experience – too little time, pressure to serve clients, fear of failure.

CRM 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

But when we look at business development, sales and relationship management competency frameworks for fee-earners (as opposed to professional sales people) there is less clarity. Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships. Some automated systems (e.g.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. why it’s important to agencies and clients to get the writing of the brief right. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Running Cirrom across our entire CRM gives me confidence that our data is accurate and up-to-date, empowering our CRM Manager to focus on more strategic work. Hooray to that!