KAM With Passion
FEBRUARY 22, 2021
Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?
Red Star Kim
FEBRUARY 8, 2024
Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?
Jermaine Edwards
APRIL 3, 2020
Customer experience was inconsistent, they were growing too quickly without clear processes in place and they were losing customers. We saw an example of this in 2012 with the company called Best Buy that had reported a 1.7bn loss in a quarter. The former CEO Howard Schultz came back to the company to lead the helm.
Expert insights. Personalized for you.
130 
Let's personalize your content