KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

QYMATIX

MARCH 21, 2023

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. These sales data should be then aggregated and summarised in a higher-level reporting system. One example of B2B Sales will make you start today.

B2B 97

B2B Key Account Management Sales Profitability 97

SBI Growth

SEPTEMBER 6, 2012

Steve deployed a Key Account Management program that allowed Caliber to focus on big deal conversions. “We We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”. He focused on three core initiatives: Know What the Customer Wants.

Key Account Management 118

Key Account Management Account Management Insurance Acquisition 118

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

SBI Growth

SEPTEMBER 15, 2012

Their accuracy is 95% in 2012. Ask them about our Key Account Management practice. My goal is to introduce you to the idea. If you want more, speak with Mike (bio here ), or Aaron (bio here ). They will make sure you never get surprised. The Customer Health Method is part of this offering. And here is one from Aaron.

Procurement 117

Procurement Key Account Management Sales Finance 117