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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Supply and demand underpins pricing decisions for markets and clients.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. What is the informal decision-making process?

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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How can a podcast help an agency’s new business strategy?, with Nathan Anibaba

Account Management Skills

Or maybe you’ve got one already, and you’re looking for some tips to make it even better. But I only really started getting good at sales, I would say, when I moved into the agency world, in around 2012, where I worked, I was I became sort of a sales executive for inbound marketing agency called Tomorrow People.